๐ท๐ Wine Country
Tourism and Demographic Statistics for Greater Napa-Sonoma, CA.
๐ destination score
57%
๐ฑ tourism development
48%
๐ก culinary diversity
42%
๐ something for everyone
58%
๐๏ธ total quality assets
1,109
๐๏ธ accommodations
207
- ๐๏ธ Hotel: 89
- ๐งญ Other: 63
- ๐๏ธ Resort: 39
- ๐ฅ Bed & Breakfast: 30
- ๐๏ธ Campground: 8
- ๐ฒ Casino: 2
๐ฝ attractions
191
- ๐๏ธ Outdoors: 101
- ๐งญ Other: 35
- ๐ท Wine & Spirits: 34
- ๐ง Education: 22
- ๐จ Arts: 11
- ๐พ Agriculture: 8
๐ food
538
- ๐งญ Other: 271
- โ Beverages: 68
- ๐ฐ Desserts: 64
- ๐ฏ Southwestern: 60
- ๐ American: 55
- ๐ European: 24
- ๐ฃ Asian: 19
- ๐ Southern: 18
- ๐ Seafood: 4
๐๏ธ shopping
173
- ๐งญ Other: 67
- ๐ฏ๏ธ Specialty Store: 43
- ๐ฌ Mall & Plaza: 37
- ๐งบ Local Market: 32
- ๐ Thrifts & Antiques: 18
- ๐ Gift Shop: 9
๐งณ annual visitors
4.71 million
(estimated)
๐ overnight visitors
3.23 million
๐ daytrip visitors
1.48 million
๐ต economic impact
$3.98 billion
$7,193 per resident
๐จโ๐ฉโ๐งโ๐ฆ total population
553,199
๐ total area size
1,602 sq. mi.
๐๏ธ population density
345 per sq. mi.
๐งฎ average age
44 years old
๐งธ gen beta
1,845
0%
๐ค gen alpha
58,478
10%
๐ฑ gen z
103,657
18%
๐ป millenials
111,015
20%
๐ผ gen x
105,936
19%
๐ธ baby boomers
135,501
24%
๐ฐ๏ธ silent generation
36,767
9%
๐ฌ total airports
12
โ๏ธ SMF
Sacramento International Airport
30 mi. away
โ๏ธ OAK
San Francisco Bay Oakland International Airport
34 mi. away
โ๏ธ SFO
San Francisco International Airport
42 mi. away
โ๏ธ SJC
Norman Y. Mineta San Jose International Airport
62 mi. away
๐ฉ๏ธ STS
Charles M. Schulz Sonoma County Airport
In-Region
๐ฉ๏ธ CCR
Buchanan Field
19 mi. away
๐ฉ๏ธ SQL
San Carlos Airport
49 mi. away
๐ฉ๏ธ SCK
Stockton Metropolitan Airport
60 mi. away
๐ฉ๏ธ MRY
Monterey Peninsula Airport
115 mi. away
๐ฉ๏ธ RDD
Redding Municipal Airport
115 mi. away
๐ฉ๏ธ MCE
Merced Regional Macready Field
115 mi. away
๐ฉ๏ธ TKF
Truckee Tahoe Airport
119 mi. away
โก total EV chargers
585
๐ average power
37 kW
๐ max power
350 kW
๐ map















๐ฃ๏ธ highways
๐โโ๏ธ personas
๐พ The Agricultural Gastronaut ๐
100% MatchBoldly embarking on culinary expeditions where farm-to-table delights are savored with a mix of culinary curiosity and a tractor-load of appreciation for the humble yet exquisite flavors of the earth.
๐ท The Wine and Spirits Connoisseur ๐ฅ
100% MatchFrom vineyards to distilleries, they're the Sherlock Holmes of sips. Armed with a glass and an expert palate, they uncover the hidden flavors that make a destination truly intoxicating.
๐ The Culinary Explorer ๐
100% MatchOn a mission to devour local flavors and gastronomic wonders. Tasteless meals are a no-go; they're all about feasting on the extraordinary.
๐ท The Wine and Spirits Connoisseur ๐ฅ
100% MatchFrom vineyards to distilleries, they're the Sherlock Holmes of sips. Armed with a glass and an expert palate, they uncover the hidden flavors that make a destination truly intoxicating.
๐ The Luxury Lifestyle โจ
95% MatchSeeking lavish accommodations, exquisite dining, and experiences fit for royalty. They're living their best life and making no apologies for it.
๐ธ The Passionate Photographer ๐ท
95% MatchArmed with a camera and an eye for the extraordinary, they're the memory maker capturing life's beautiful moments, one click at a time.
๐ The Romantic Escapist ๐
90% MatchLovebirds seeking moments that make time stand still, from intimate getaways to heart-fluttering views. With eyes locked and hands held, their love story becomes the backdrop to every journey.
๐ The Culinary Explorer ๐
90% MatchOn a mission to devour local flavors and gastronomic wonders. Tasteless meals are a no-go; they're all about feasting on the extraordinary.
๐ณ The Nature Lover ๐ฟ
85% MatchWhispering with the wilds, seeking solace in national parks and picturesque landscapes. If it's not under the sky, it's just not their kind of adventure.
๐ฟ The Eco-Conservationist ๐
85% MatchIn a world where green is the new black, this planet protector embarks on eco-adventures, championing wildlife, and leaving nothing but footprints and goodwill behind.
๐๏ธ The Artisan Shopper ๐
85% MatchSeeking treasures beyond the tourist traps, they're the retail detective on a mission to uncover hidden gems, local art, and souvenirs that tell a unique story.
๐ The Road Tripper ๐ฃ๏ธ
80% MatchWith highways as their playground, they're the wanderer who uncovers hidden gems along the way. For them, the journey is just as exciting as the destination.
๐งโโ๏ธ The Wellness Wanderer ๐ฑ
80% MatchArmed with yoga mats and spa vouchers, they're the zen warrior of vacationing. Balancing chakras and soaking in serenity, they're the true masters of vacation relaxation.
๐ The History Buff ๐๏ธ
75% MatchSeeks Immersive experiences to connect with the nation's rich past, longing for encounters with iconic landmarks, well-curated museums, and insightful guided tours that unveil the layers of history hidden within the diverse landscapes of the country.
๐ญ The Cultural Voyager ๐ช
75% MatchCultural tapestries, traditions, and festivalsโthis curious globetrotter immerses themselves in the heart of destinations, unraveling their secrets.
๐ถโโ๏ธ The Hiking Enthusiast ๐ฅพ
75% MatchPeaks, trails, and untouched vistasโthis nature aficionado walks the walk, turning every hike into a breathtaking journey that leaves footprints on their soul.
๐ผ The Business Maven โ
75% MatchA jet-setting genius whose power suit is as sharp as their wit. They conquer conferences like a pro, turning networking into an art and transforming boardrooms into their personal stage.
๐ก The Local Immersion Seeker ๐บ๏ธ
70% MatchTouristy is not in their vocabulary. Armed with curiosity and a camera, they dive into the heart of a destination, embracing locals, flavors, and stories that go beyond the guidebook.
๐บ๐ธ The Americana Archivist ๐ฝ
70% MatchChasing roadside wonders and quirky landmarks, they're the time traveler in search of small-town charm that spells out nostalgia in neon lights.
๐พ The Agricultural Gastronaut ๐
70% MatchBoldly embarking on culinary expeditions where farm-to-table delights are savored with a mix of culinary curiosity and a tractor-load of appreciation for the humble yet exquisite flavors of the earth.
๐๏ธ The Roaming Advocate ๐ณ๏ธโ๐
65% MatchOn a mission to paint the world with all colors of the rainbow, this fearless traveler seeks out destinations that embrace diversity like a warm hug. Inclusivity is their compass, and they're leading the way.
๐งโโ๏ธ The Treasure Hunter ๐บ๏ธ
65% MatchUncovering ancient stories and mysteries, this seeker of legends explores destinations steeped in tales of magic and wonder.
๐ด๐จโ๐ง The Parental Passage ๐ถ๐ต
65% MatchBridging generations with travel, this explorer brings family tales to life, crafting memories that withstand time. It's more than a vacationโit's a legacy in the making.
๐ The Romantic Escapist ๐
60% MatchLovebirds seeking moments that make time stand still, from intimate getaways to heart-fluttering views. With eyes locked and hands held, their love story becomes the backdrop to every journey.
๐ณ The Nature Lover ๐ฟ
60% MatchWhispering with the wilds, seeking solace in national parks and picturesque landscapes. If it's not under the sky, it's just not their kind of adventure.
๐งโ๐จโ๐ฆโ๐ฆ The Family Fusion ๐
60% MatchAn orchestra of generations, this harmonious crew blends the laughter of kids, wisdom of parents, and spark of grandparents into a symphony of love, adventure, and unforgettable memories.
๐ The History Buff ๐๏ธ
60% MatchSeeks Immersive experiences to connect with the nation's rich past, longing for encounters with iconic landmarks, well-curated museums, and insightful guided tours that unveil the layers of history hidden within the diverse landscapes of the country.
๐ถ The Music and Arts Devotee ๐จ
60% MatchCulture is their currency, and festivals, concerts, and galleries are their playground. Armed with a ticket and a playlist, they're here to prove that life's better with a little more rhythm and a lot more color.
๐ก The Local Immersion Seeker ๐บ๏ธ
60% MatchTouristy is not in their vocabulary. Armed with curiosity and a camera, they dive into the heart of a destination, embracing locals, flavors, and stories that go beyond the guidebook.
๐ฐ๏ธ The Retro Revivalist ๐น๏ธ
60% MatchEmbracing nostalgia and vintage charm, they're the traveler stepping back in time to experience the past's magical allure.
๐โโ๏ธ The Adventure Aficionado ๐
55% MatchFrom mountain tops to ocean waves, they're the adrenaline addict who believes life's a playground of thrills. If it doesn't make your heart race, they're not interested.
๐ The Diversity Discoverer ๐ค
55% MatchOn a mission to explore destinations where cultures blend like a symphony of flavors, celebrating the kaleidoscope of humanity. With a compass for inclusivity and a radar for minority-owned gems, they're rewriting the travel map one diverse experience at a time.
๐ธ The Junior Jetsetters ๐ซ
55% MatchParents and kids, on a journey of laughter and learning, one adventure at a time. From little steps to giant leaps, this family knows that the best destinations are the ones shared.
๐ผ The Business Maven โ
55% MatchA jet-setting genius whose power suit is as sharp as their wit. They conquer conferences like a pro, turning networking into an art and transforming boardrooms into their personal stage.
๐ฐ The Thrifty Traveler ๐
45% MatchSaving on expenses, not on experiences. They're the budget magician who turns every penny into an adventure-packed memory.
๐๏ธ The Metropolitan Mapper ๐ข
40% MatchNavigating the concrete jungles with an artful twist, this urbanite thrives on neon lights, culture galore, and the city's heartbeat after dark. They don't just visit cities, they conquer them.
๐ถ The Music and Arts Devotee ๐จ
40% MatchCulture is their currency, and festivals, concerts, and galleries are their playground. Armed with a ticket and a playlist, they're here to prove that life's better with a little more rhythm and a lot more color.
๐ฟ The Eco-Conservationist ๐
40% MatchIn a world where green is the new black, this planet protector embarks on eco-adventures, championing wildlife, and leaving nothing but footprints and goodwill behind.
๐ถโโ๏ธ The Hiking Enthusiast ๐ฅพ
40% MatchPeaks, trails, and untouched vistasโthis nature aficionado walks the walk, turning every hike into a breathtaking journey that leaves footprints on their soul.
๐ The Road Tripper ๐ฃ๏ธ
40% MatchWith highways as their playground, they're the wanderer who uncovers hidden gems along the way. For them, the journey is just as exciting as the destination.
๐ The Nightlife Nomad ๐ถ
35% MatchWhen the sun sets, this nocturnal explorer spreads their wings and takes flight into a world of live music, dance floors, and neon-lit alleys. If you need to know where the party's at, they're the ultimate nightlife oracle.
๐ญ The Cultural Voyager ๐ช
30% MatchCultural tapestries, traditions, and festivalsโthis curious globetrotter immerses themselves in the heart of destinations, unraveling their secrets.
๐งโ๐จโ๐ฆโ๐ฆ The Family Fusion ๐
30% MatchAn orchestra of generations, this harmonious crew blends the laughter of kids, wisdom of parents, and spark of grandparents into a symphony of love, adventure, and unforgettable memories.
๐ฐ The Thrifty Traveler ๐
30% MatchSaving on expenses, not on experiences. They're the budget magician who turns every penny into an adventure-packed memory.
๐ฑ The Tech Savvy Trailblazer ๐
30% MatchNavigating both reality and the digital realm, they're the modern-day explorer searching for VR adventures and tech-infused destinations. They're living in the future and loving it.
๐ธ The Junior Jetsetters ๐ซ
30% MatchParents and kids, on a journey of laughter and learning, one adventure at a time. From little steps to giant leaps, this family knows that the best destinations are the ones shared.
๐ด๐จโ๐ง The Parental Passage ๐ถ๐ต
30% MatchBridging generations with travel, this explorer brings family tales to life, crafting memories that withstand time. It's more than a vacationโit's a legacy in the making.
๐ The Nightlife Nomad ๐ถ
20% MatchWhen the sun sets, this nocturnal explorer spreads their wings and takes flight into a world of live music, dance floors, and neon-lit alleys. If you need to know where the party's at, they're the ultimate nightlife oracle.
๐๏ธ The Beach Bum โ๏ธ
20% MatchSandy shores are their sanctuary, and the sound of waves is their daily symphony. With sunscreen in one hand and a beach read in the other, they've perfected the art of coastal relaxation.
๐ The Diversity Discoverer ๐ค
20% MatchOn a mission to explore destinations where cultures blend like a symphony of flavors, celebrating the kaleidoscope of humanity. With a compass for inclusivity and a radar for minority-owned gems, they're rewriting the travel map one diverse experience at a time.
๐งโโ๏ธ The Wellness Wanderer ๐ฑ
20% MatchArmed with yoga mats and spa vouchers, they're the zen warrior of vacationing. Balancing chakras and soaking in serenity, they're the true masters of vacation relaxation.
๐ฑ The Tech Savvy Trailblazer ๐
20% MatchNavigating both reality and the digital realm, they're the modern-day explorer searching for VR adventures and tech-infused destinations. They're living in the future and loving it.
๐โโ๏ธ The Adventure Aficionado ๐
20% MatchFrom mountain tops to ocean waves, they're the adrenaline addict who believes life's a playground of thrills. If it doesn't make your heart race, they're not interested.
๐ธ The Passionate Photographer ๐ท
20% MatchArmed with a camera and an eye for the extraordinary, they're the memory maker capturing life's beautiful moments, one click at a time.
๐ The Luxury Lifestyle โจ
20% MatchSeeking lavish accommodations, exquisite dining, and experiences fit for royalty. They're living their best life and making no apologies for it.
๐บ๐ธ The Americana Archivist ๐ฝ
20% MatchChasing roadside wonders and quirky landmarks, they're the time traveler in search of small-town charm that spells out nostalgia in neon lights.
๐งโโ๏ธ The Treasure Hunter ๐บ๏ธ
20% MatchUncovering ancient stories and mysteries, this seeker of legends explores destinations steeped in tales of magic and wonder.
๐ฐ๏ธ The Retro Revivalist ๐น๏ธ
20% MatchEmbracing nostalgia and vintage charm, they're the traveler stepping back in time to experience the past's magical allure.
๐๏ธ The Metropolitan Mapper ๐ข
20% MatchNavigating the concrete jungles with an artful twist, this urbanite thrives on neon lights, culture galore, and the city's heartbeat after dark. They don't just visit cities, they conquer them.
๐๏ธ The Artisan Shopper ๐
10% MatchSeeking treasures beyond the tourist traps, they're the retail detective on a mission to uncover hidden gems, local art, and souvenirs that tell a unique story.
๐ข The Theme Park Enthusiast ๐ก
10% MatchThey say life's a roller coaster, so they've made it their mission to ride every twist and turn. From scream-worthy drops to magical encounters, this thrill-seeker takes amusement to a whole new level.
๐ข The Theme Park Enthusiast ๐ก
10% MatchThey say life's a roller coaster, so they've made it their mission to ride every twist and turn. From scream-worthy drops to magical encounters, this thrill-seeker takes amusement to a whole new level.
๐๏ธ The Roaming Advocate ๐ณ๏ธโ๐
10% MatchOn a mission to paint the world with all colors of the rainbow, this fearless traveler seeks out destinations that embrace diversity like a warm hug. Inclusivity is their compass, and they're leading the way.
๐๏ธ The Beach Bum โ๏ธ
10% MatchSandy shores are their sanctuary, and the sound of waves is their daily symphony. With sunscreen in one hand and a beach read in the other, they've perfected the art of coastal relaxation.
View All Personas
๐บ๏ธ nearby regions
Your journey doesn't end here! Check out other nearby regions to compare statistics.
๐๐ Yolano (Greater Davis-Woodland-Vacaville, CA)
๐๏ธ๐ฒ Misty Mayacamas (Greater Ukiah-Clearlake, CA)
๐ฒ๐ Redwood Coast (Greater Eureka-Arcata, CA)
๐ป๐ค Silicon Valley (Greater San Jose-Hollister, CA)
๐๐ฒ NORTH BAY (Greater Santa Rosa-Fairfield, CA)
๐๐ Sactown (Greater Sacramento, CA)
๐๐ Faultline Foreland (Greater San Francisco-Sunnyvale, CA)
๐๏ธ๐ข EAST BAY (Greater Oakland-Fremont-Tracy, CA)
๐ฑ๐พ Central Valley (Central Valley, CA)
๐๐ THE BAY (Greater San Francisco-Oakland-San Jose, CA)
๐๏ธ๐๏ธ NorCal (Northern California (CA))
๐ด๐ The Golden State (California (CA))
Place ID: 28018
Tourism Stats Website v25.01.25.18